Overview of External Relationships

Johns Hopkins Medicine has many types of business agreements with outside companies and organizations. Examples include sponsored research agreements, technology licenses, in-licenses of software and other business tools, and contracts with vendors. Outside organizations include vendors, partners, and philanthropic donors; however, distinct use-of-name and recognition guidelines apply to donor-related fundraising and development activities.

Logo Use and Approval Requirements

Use of the Johns Hopkins Medicine logo by external organizations is not allowed without prior written approval, which is granted based on specific criteria such as purpose, audience, and alignment with brand and risk standards. Approved use must adhere to standardized conditions defined by Johns Hopkins Medicine brand management, including limitations on prominence, context, duration, and proximity to donor or sponsor branding.

Permitted Factual References

For example, vendors may be permitted to list Johns Hopkins as a client in a neutral, factual manner (Johns Hopkins Medicine must be one in a list of clients in alphabetical order with the same size of font, style and placement as other clients).

Philanthropy and Development - Separation from External Use Cases

Limited use may be permitted for donor-related recognition if it accurately acknowledges contributions and does not suggest endorsement or partnership. This allowance does not extend to donor or fundraising recognition of use cases, which are governed by separate guidelines.

Philanthropy and Development - Acceptable Donor Recognition Practices

In the context of philanthropy and development, donors may be acknowledged through factual, non-promotional recognition, including:

• Use of donor names in naming opportunities (e.g., programs, spaces, endowed positions) subject to Johns Hopkins Joint Naming Policy oversight
• Descriptive language such as ‘supporter of’ or ‘benefiting’
• Inclusion in recognition materials, provided such use does not imply endorsement, partnership, or commercial alignment

Philanthropy and Development - Logo Use in Donor Contexts

Logo use by donors is generally restricted unless explicitly approved under defined recognition of use cases. As a general rule, the default recommendation is to include a descriptive message such as noting support or affiliation alongside the JHM logo.

Philanthropy and Development - Use of Donor Statements and Testimonials

Donor statements, testimonials, and quotes may be used for factual acknowledgment of contributions; however, repeated or prominent use in marketing materials may be subject to additional review to ensure it does not constitute promotion or endorsement.

Philanthropy and Development - Restricted Terminology

Use of the terms ‘partner,’ ‘partnership’ or similar language implying a formal affiliation or endorsement is not permitted in donor or sponsor communications unless explicitly approved.

Click here to report misuse of Johns Hopkins logos/names by non-Johns Hopkins entities.