There will be times when you require a graphic that includes the name of your division or department as well as the Johns Hopkins Medicine logo.
This is not a logo, but a typographic lockup.
When can I use a typographic lockup?
Primarily you will use it on giveaway items such as mugs, tote bags, caps, and certain kinds of apparel like sweatshirts where either space is limited or when this will be the only graphic contained on the item.
How are typographic lockups created?
They are based on the height of the letter H from the JHM logo, shown in the example below.
Send questions or request for typographic lockups to:
Max Boam
Director, identity management and graphic design
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