Our Brand

Use of Name

Media & PR






General Letterhead

Only individuals who are employed or have an official title or connection with the Johns Hopkins can use letterhead and business cards. Johns Hopkins letterhead and business cards may not be used by contractors or vendors, casual employees, unless deemed necessary by their department head for their work at Johns Hopkins.

Johns Hopkins stationery may only be used in connection with official Johns Hopkins activities.

General letterhead should follow the layout shown here.The position and size of the brandmark and address block should remain consistent on all general letterhead. Entity Names should be typset in Gill Sans Bold in the first line of the address block. Second sheets should be of matching paper stock with no printed graphics. *Note: Electronic Word templates replace Gill Sans with Arial.

JHM does not permit any affiliate and other institution logos or marks on letterhead and business card, and no co-branding. No graphic images or logos other than the Johns Hopkins logo should be displayed on the stationery. Alterations or substitutions are not permitted.

The official relationship affiliation tagline of the organization can appear in the footer at the bottom of the letterhead.  Under no circumstances should the Johns Hopkins logo or any of its parts be incorporated into the symbol of an affiliated or non affiliated organization.

image of johns hopkins medicine general letterhead

Size: 8-1/2" x 11"
Color: Brandmark prints JHM Blue (PMS 288) and JHM Gold (PMS 7406). The address block prints JHM Blue. This is a 2/0 print job with no bleed.
Brandmark Size: 1-5/8"
Typography: Address information - 8 pt. font size, 10 pt. spacing/leading (8/10 pt) Gill Sans Regular. Entity Name,  Department Name if needed, is typeset in Gill Sans Bold.
Paper: Strathmore Writing, Bright White, Wove finish, 24 lb. Text
Printing: Offset Lithography

Ordering JHM Stationery Items

Stationery items play an important role in communicating a consistent image. Proper use of the corporate identity elements and adherence to these guidelines will ensure consistency among all administrative units, hospitals, services and convey the desired Johns Hopkins Medicine visual identification. Our professional corporate identification system is one of most important everyday marketing tools. The design, ink, paper all enhanced our image, as it is all-important to maintain consistency with stationery items as this demonstrates our professionalism.

In an effort to ensure our brand standardization in this category, we have established preferred vendors that know and understand the JHM standard business cards, letterhead and envelopes.

How to order Business Cards and Stationery

The below vendors follow the JHM branding and identity standards will provide quotes, proof samples and assist you. They have online stationery and marketing resource tools for ordering business cards, appointment cards, letterhead, and envelopes.

Johns Hopkins strongly encourages you to comply with the JHM identity standards and help with the cost reduction initiatives through these vendor management agreement.

Taylor Healthcare is one of the preferred vendors for Johns Hopkins Health System Purchasing and Finance group for all JHM branded principal entities, wholly-owned subsidiaries, hospitals, departments, centers, and the Johns Hopkins University School of Medicine. 

Taylor Healthcare “SMARTworks” User Application for forms, labels, business cards and stationery items can now be ordered online.

All you have to do is fill out the application and fax it to 800-413-6861, attn. Customer Service 17 or email it to This email address is being protected from spambots. You need JavaScript enabled to view it..  You will then receive, from a Taylor Healthcare Associate, your login and a password to access SMARTworks your online ordering system.

If you need assistance the Taylor Healthcare Team can be reached at 866-429-1246 or on campus Account Manager Steve Korenicki at 609-876-7233.

Other preferred printers:

WebbMason's MarketingBenchTM  is an online stationery and marketing resource tool for ordering business cards, appointment cards, letterhead and envelopes. Here is the link to our online ordering site: https://johnshopkins.mymarketingbench.com

Please feel free to contact your dedicated WebbMason account team member: Jesse Caplan This email address is being protected from spambots. You need JavaScript enabled to view it. with any questions.