Gill Sans and Adobe Garamond are the recommended fonts for use as support typography for business tools, marketing publications, advertising, signage, etc. They have been chosen for their compatibility with the Johns Hopkins Medicine brandmark. The weights and styles shown here may be used. The consistent use of these recommended fonts helps establish typography as a recognizable brand identity element, while reinforcing a unified family appearance among communication materials. Arial and Times may be used as substitutes for Gill Sans and Adobe Garamond in non-design programs or applications, such as Microsoft Word and PowerPoint®.