These are visual solutions that support a wide array of messaging created by content authors. These graphics will be seen on websites, plasma screens, posters, brochures, and more.

They may include words, pictures, illustrations and icons alone or in combination.

What elements you should include

Typeface

Use only the JHM typeface families.

Color

Select colors that complement the master logo colors of blue and gold. Click here for more detail about color.

What you should avoid

A graphic must not include the words Hopkins, Johns Hopkins or Johns Hopkins Medicine. 

A graphic must not include any elements comprising the JHM logo, including parts of the triangle or the dome, nor may any new graphic treatment or representation of the Johns Hopkins dome be created as part of the graphic identifier. 

A graphic must not be placed in close proximity to the JHM logo in any media (print, web or video). 

Avoid using a graphic on official business communications

A graphic identifier must not be used on a business card or letterhead in place of, or in combination with, the JHM logo. 

Approval and questions

Newly designed graphics should be sent for review and approval to:

Max Boam
Director, identity management and graphic design
This email address is being protected from spambots. You need JavaScript enabled to view it.

or

Jim Lustek
Director, brand management
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Johns Hopkins Medicine
Marketing and communications

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