In certain instances, such as initiatives, fundraising campaigns, and institutional celebrations, a unique visual solution or graphic identifier may be created.

Graphic identifiers are not logos

On first view, such as a document cover or website, the Johns Hopkins Medicine (JHM) logo must appear along with the graphic identifier. See the examples below.

Graphic identifiers cannot be used in place of, or combined with, the JHM logo.

IMG1605022 graphic identifier 5 02

What elements you should include

Typeface

Use only the JHM typeface families.

typeface

Color

Select colors that complement the master logo colors of blue and gold. See our website for more detail about color.

What you should avoid

A graphic identifier must not include the words Hopkins, Johns Hopkins or Johns Hopkins Medicine.

A graphic identifier must not include any elements comprising the JHM logo, including parts of the triangle or the dome, nor may any new graphic treatment or representation of the Johns Hopkins dome be created as part of the graphic identifier.

A graphic identifier must not be placed in close proximity to the JHM logo in any media (print, web or video).

Avoid using a graphic identifier in official business communications

A graphic identifier must not be used on a business card or letterhead in place of, or in combination with, the JHM logo.

Approval and questions

Newly designed graphics should be sent for review and approval to:

Max Boam
Director, identity management and graphic design
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or
Jim Lustek
Director, brand management
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Johns Hopkins Medicine
Marketing and communications