Our Brand

Use of Name

Media & PR






Design System Components

These guidelines represent the foundation of the Johns Hopkins Medicine brand identity system. They are intended to provide you with the basic tools and rules to use the identity elements properly.

Johns Hopkins Medicine components related to color, clear space, size and background pertain to all our member hospitals, departments, divisions, centers, programs and any of its constituent logos.

By applying our design system consistently, we reinforce a message of unity throughout our organization. Examples are highlighted below.

For questions about our design system, contact Max Boam, director, graphic design and identity management, at This email address is being protected from spambots. You need JavaScript enabled to view it. or 410-955-5422.

JHD006 Standards print examples 3x3 4