Our Brand

Use of Name

Media & PR





Logo Misuse

Consistent and accurate presentation of our logo reinforces awareness of our brand and ensures the legal protection of our identity. To help avoid misuse, follow the guidelines and standards shown in this tool, and use only approved logo files.

  • Do not alter the logo in any way by changing or adding elements, or only using portions of it.
  • Never change the logo’s color or orientation.
  • Do not redraw the logo in any way.
  • Do not change the font.
  • Do not delete or substitute “Medicine.”
  • Do not horizontally or vertically distort the logo.
  • Do not change the scale of the shield.
  • Do not change the arrangement of the preferred logo lockup.
  • Do not change the color of the symbol or name.
  • Do not outline the symbol or name.
  • Do not violate the clear space or place the logo within a shape.
  • Do not apply a drop shadow.
  • Do not create a custom logo for specific purposes. This dilutes our identity.
  • The Johns Hopkins logos may never be altered or combined with another organization’s name or logo. This includes, but is not limited to, vendors, technology licensees, research funders, donors, commercial or industry affiliated programs, members, and collaborators.
    Or in a manner that endorses or implies endorsement of a non-Johns Hopkins entity, or programs, products or services by a non-Johns Hopkins third party, is prohibited.
  • Use only Johns Hopkins Medicine-approved logos available for download.

Examples of misuse cases are below.

image showing ways the johns hopkins log should not be used

second image showing ways the johns hopkins log should not be used