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Branding Guidelines

The Johns Hopkins Medicine brand represents a collection of elements used to express, represent, identify and differentiate Johns Hopkins from other health care providers. It embodies who we are in a clear, consistent way.

To protect our identity and distinguish ourselves from other institutions, we’ve developed guidelines surrounding the use of Johns Hopkins Medicine names, entities and logos. Brand consistency is created by having standards for print, web, digital, signs and other applications. This site lists examples of permitted and prohibited uses to help you correctly apply the Johns Hopkins Medicine brand and identity to your next project.

This site is updated frequently. Please contact us for design and brand guidance.