Use of the Name When Acting In a Non-Johns Hopkins Capacity In Medical Textbooks

Procedure:

Publishers MAY use the Johns Hopkins title and affiliation of faculty authors of textbooks and other scholarly works: provided there is no appearance of institutional involvement or endorsement.

Scholarly publication is central to the Johns Hopkins Medicine missions of research, patient care and education. Generally, Johns Hopkins authors enter into personal publication contracts with commercial publishers. The agreement should state how the authors' and editors' names, titles and affiliations will be used. A faculty member's Johns Hopkins affiliation should not be used in a way that implies a Johns Hopkins role in the publication.

Appropriate use example
The request: MedPress, a medical publisher, has engaged Dr. Silver as editor in chief of a new textbook on infectious diseases. Dr. Silver will engage the co-editors and chapter authors and will take overall responsibility for the work. She proposes to enter into a personal contract with the publisher that will pay her a royalty on sales of the book. The contract specifies that the publisher can cite her title and Johns Hopkins affiliation in the book and in the material it uses to promote the book.

Analysis: This use is appropriate.

Decision: Dr. Silver should proceed with the project.

Inappropriate use example
The request: Dr. Silver's publisher wants to use the Johns Hopkins dome logo on the cover of the book. In its publicity campaign, it plans to take photos of Dr. Silver in front of Johns Hopkins Medicine campus signs.

Analysis: This is an individual, not an institutional, publication activity. Johns Hopkins Medicine is not taking responsibility for manuscript preparation or any other aspect of the book.

Decision: The publisher was told it could not use the dome logo on the book cover or photos of campus signs in its publicity.