Requests by Companies, Vendors, and Outside Organizations Product or Service Endorsements
The Johns Hopkins Medicine name or brandmark should NOT be used with activities involving third parties if the activities might be viewed as an endorsement of a commercial product or imply approval of a private company. This includes using Johns Hopkins letterhead, e-mails to promote or endorse products. Johns Hopkins stationary may only be used in connection with official Johns Hopkins activities.
Faculty and staff should NOT use their Johns Hopkins titles or affiliations in connection with Johns Hopkins-based or outside activities involving third parties if these activities might be viewed as endorsement of a commercial product or imply approval of a private company.
Johns Hopkins Medicine web sites should not contain any third party logos, marks, diagrams/charts, graphics, PDF's, photos, videos, or other content from outside entities. Content and the like from outside organizations could be viewed as endorsement of a commercial or outside organization's products or services, or imply approval of a private company.
Limited exceptions may be permitted if, for example, content created by a government entity (e.g., NIH) or professional society (e.g., American Cancer Society) or research grants is appropriate and will enhance the utility of the JHM web site. However, the JHM site administrator must obtain permission to use content from third parties and it must be clearly attributed to the owners/authors of the content.
If a Johns Hopkins web site resides on a third party server pursuant to a contract with Johns Hopkins, the third party vendor's name may be referenced below the footer at the bottom of the web page. (i.e., "powered by") No vendor Logo, mark, or hyperlink should be present.