Our Brandmark Sizing

For visual consistency among high-visibility design applications, the brandmark sizes shown here are the recommended standard sizes for their respective applications. The brandmark size is determined by measuring the width of the brandmark. The brandmark should always be scaled in 1/8" increments with the exception being large format applications. Other sizes may be used for other applications. Sizes less than 3/4" width should be avoided. This is the smallest size recommended for clear logo reproduction. If there is a need for a brandmark smaller than 3/4" in logotype width, simply typeset "Johns Hopkins Medicine" in an approved font, preferably using the Gill Sans or Adobe Garamond.

When inserting the brandmark into other programs such as Word, PowerPoint or Excel, always make sure that its proportions stay intact. If you select the brandmark once you have inserted it into the file, right click on the image or choose Format Image. Under size, the horizontal and vertical scale MUST always match, which means there is a locked aspect ratio. You may size the image here or you may also size the image by holding down shift and dragging the bottom right corner. If you do not hold down shift the proportions of the image will be skewed, resulting in an unacceptable brandmark image.