Graphic Design Standards Signage Introduction

The standards for the Johns Hopkins Medicine sign system are intended to provide guidance for creating different types of signs: brand, organizational and directional. Guidelines regarding brandmark usage, sign background color, and typeface usage can be found earlier in this guide.

As one of several brand touchpoints, this sign system is designed to:

  • Present a unified and cohesive JHM presence
  • Clearly identify each JHM entity as part of a unified whole
  • Address the different informational needs of patients, visitors and staff.

Types of signs
­­Four types of signs have been identified under the sign system. Each of the signs plays a specific role in building the Johns Hopkins Medicine brand and/or providing site-specific information that is useful to a visitor coming to a JHM site. These are:

Brand Signs
The Johns Hopkins Medicine brandmark used alone, to establish a JHM presence. This type of sign might be visible from the highway or seen on the top of a building or a bridge in the city, but is not necessarily intended to provide detailed organizational or directional information.

Organizational Signs
Intended to clarify for a potential visitor the organization represented at a specific site (accompanied by other relevant information to differentiate that site from another nearby JHM site).

Directional Signs
Within the grounds of a facility or campus, these signs provide more specific information as to the location of facilities, entrances, departments, centers, loading dock, parking, etc.

Additional Information Signs
Provides more detailed information, e.g., warnings, operating hours, etc. Specifications for this type of sign are normally developed on a site-to-site basis.

For architectural guidelines or design standards for environmental signage please contact Vicki Hartwig email: or 410-955-0343 in The Johns Hopkins Hospital and Health System facilities before engaging in any signing project.