Graphic Design Standards Apparel

When reproducing the brandmark on clothing and apparel, it is important to maintain legibility and a high quality appearance. The preferred treatment for applying the brandmark to apparel is embroidery. The brandmark should always appear in the approved colors. Threads should match the standard PMS colors as close as possible. PMS 288, Ackermann Isacord Thread 3323 or comparable, PMS 7406, Ackermann Isacord Thread 0702 or comparable, PMS 653, Ackermann Isacord Thread 3743 or comparable and PMS 651, Ackermann Isacord Thread 3951 or comparable. High stitch counts will provide a higher quality image.

The optional method for reproducing the brandmark on clothing and apparel is silk screening. The brandmark should always appear in the approved colors. Ink colors should match the standard PMS colors as close as possible.

The brandmark should always be placed on the left chest as shown, while department names, employee names, etc. are placed on the right chest. This will help in the organization of the elements on the apparel. The names should align with the baseline of the  brandmark, when possible, and be typeset in Gill Sans or Adobe Garamond.

The JHM brandmark should always be placed on the left chest as shown, while department names, employee names, etc. below with the proper spacing as indicated above or placed on the right chest. This will help in the organization of the elements on the apparel. The names should align with the baseline of the  brandmark, when possible, and be typeset in Gill Sans or Arial for better readability.  Do not use a serif or script typeface.

Johns Hopkins brandmark or logo must not be altered or added to or taken apart. This includes but is not restricted to type, rules, boxes, shadows, outlines or embellishments. Johns Hopkins Medicine symbol or brandmark should not be used alone. Do not create your own logo, graphic or other identifying mark.