Branding Guidelines Our Brandmark

At the center of our visual brand and our design system is our brandmark. It is the single strongest visual element used to promote our name and our organization. Therefore, it must be used correctly and consistently to reinforce its legal protection as our identity. Our brandmark must be applied to all materials in accordance with the standards and guidelines developed to ensure that maximum consistency and visibility are achieved with every brand touch point.

Our brandmark is composed of multiple elements. These elements, detailed here, should never be altered, redrawn or repositioned in any way.

Always use master artwork when reproducing our brandmark. Master artwork is available in all required file formats and in all required color formats. Please visit the Brandmark Downloads to obtain the necessary files.

Departments and divisions should not create their own logo or other identifying mark but embrace the one we have created to unify all our departments, staff and faculty.

  • Use of anything but the Johns Hopkins brand mark confuses our patients, our colleagues and our referring community;
  • Creating any other mark, name or look prevents that program from receiving the benefit of association with one of the world's strongest and most recognized health care brands; and
  • The inappropriate use of other marks dilutes the name equity and effectiveness of our brand.