Branding Guidelines Graphic Design Standards

Today's Johns Hopkins brands and logo generate a powerful visual statement and brand representation that sets the tone for our entire organization. A strong Johns Hopkins brand relies on a strong design system that reflects and personifies our organization through an immediately recognizable symbol, logo, design and/or environment. Our design system is a cornerstone of branding efforts and includes productions involving logos, business stationery, identity systems and brand communication services. Our design system is invaluable to supporting a strong brand.

Through consistent application of the system over time, Johns Hopkins Medicine will enjoy the benefits of improved communications and understanding with the public we dedicate ourselves to serving.

The Johns Hopkins Medicine branding and identity guidelines have been in place since 2004.

Departments and divisions should not create their own logo or other identifying mark but embrace the one we have created to unify all our departments, staff and faculty.

The inappropriate use of other marks dilutes the name equity and effectiveness of our brand. 

Stewardship of our brand is a responsibility we all share.