Branding Guidelines About JHU Identity Initiative

The Johns Hopkins University launched a identity initiative that aims to better leverage strengths across JHU. Part of this identity initiative includes a modified logo for the School of Medicine, while the Johns Hopkins Medicine logo will remain the same. The identity rolled out across JHU on May 15, 2013, here are answers to a few questions that you may have.

Q: Is the Johns Hopkins Medicine logo changing?
A: No. The Johns Hopkins Medicine identity and logo will remain the same. If you are currently using the Johns Hopkins Medicine logo, continue using it until further guidelines have been developed for use of the new School of Medicine logo. Please visit the Johns Hopkins Medicine branding and use of name website at http://brand.hopkinsmedicine.org.

Q: When do I use the School of Medicine logo versus the Johns Hopkins Medicine logo?

A: If you are currently using the Johns Hopkins Medicine logo, continue using it until guidelines have been developed for use of the new School of Medicine logo.

Q: Should I throw out my business cards, brochures, etc. and order new material with the new JHU or new School of Medicine logo?
A: No. Please continue using existing materials (business cards, letterhead, etc.) until your supplies are depleted.

Q: I need to order new supplies and am unsure of which logo to use, how can I get further guidance?
A: If you have specific questions, please contact Jim Lustek, Director, Brand Management jlustek1@jhmi.edu.
We will get back to you within five business days.