Use of Name
The Johns Hopkins Medicine name is iconic and reflects a "brand" image of excellence and integrity in clinical care, teaching and research. This site contains guidelines and other tools for protecting the Johns Hopkins Medicine name and brand and encouraging its appropriate use, whether by faculty, staff, the institution itself or organizations. It is designed to further understanding of the principles that govern uses of the Johns Hopkins Medicine name, logo and brandmarks and to provide guidance for making decisions regarding appropriate use.
The site is divided into two major sections: Use of Name and Branding. The use of name section contains basic principles, guidelines and resources for evaluating proposed uses of the Johns Hopkins Medicine name by faculty, staff, the institution and external parties. In the branding section, you will find tools for applications of the name and brand identity in brochures, publications, letterhead, Web sites, PowerPoint, signs and other materials. You will also find design guidelines describing the proper use of the Johns Hopkins Medicine logo and brandmark, branding identity guidelines and downloadable artwork.
These guidelines apply to all instances of use of Johns Hopkins Medicine names, entities and brandmarks.